Fresh News from Turin

C.P. Company helps you be the best on the beach

C.P. Company appears to become stronger by the season. Without even taking into account their exhaustive 50th anniversary celebrations last year, it’s clear the noise around the brand is reaching ...

Summer just got serious – adidas Originals AS520 have landed at Fresh

A man of my advanced – and advancing – years cannot fail to be drawn to teutonic trainers as stylish as this. While the kids bounce about in bright colours, these understated, off-white shade of A...

Baby Cord Shorts for the lads

We’re in the thick of the most likely time of year when us English reach for the nearest pair of shorts in our wardrobe and head out to rid ourselves of our white legs, aka moon-tan. Many of us are...

Fresh Projects – Made in Italy

Stretching from the Dolomite mountains to the Adriatic sea, Veneto is one of those places that sounds exotic and actually is exotic. Its capital Venice is world-renowned for its uniqueness and I’m...

Novesta x Fresh

Footwear doesn’t get much better than Eastern European military pumps made in three different colours of corduroy does it? I say this because our good friends at Fresh over in Turin have just coll...

Suave shirts at Fresh

If you’re going to don a short-sleeved shirt this summer, you want to fix your eyes on the latin nations. They know the score on such matters far better than we do on our peculiar island. Some shor...

Fresh and La Paz return for summer

Rather than try to improve on perfection, the duo have taken the same formula and reprised it, ready for summertime. The t-shirt and sweat depict the iconic Mole Antonelliana which is best describ...

Clothing as a force for unity – Battenwear at Fresh

How does that actually work though? A shop in a historic city in Italy, a country that plows its own furrow when it comes to retail is massively into a brand founded in NYC, based in California an...

Backpacking in Style – Epperson Mountaineering

Well, whether you disappear off for a summer sampling Sangria and Sagres or you’re gonna spend 48 hours in the Irish bar (just off the main square) doing a stag do in an Eastern European city wit...

All Crocodiles are Green but only one is Lacoste

We might no longer be official mates with Europe, but our appreciation for their output in the fashion stakes remains unblemished. The latest example of this is fancy French brand Lacoste, doing t...