Fresh News from Turin
Paul & Shark x Fresh: 80's gems from the Archive
Owner of the legendary heritage brand Paul & Shark, Andrea Dini recently invited the Fresh team over to explore the archives of the iconic brand at their HQ in the beautiful city of Varese (tw...
Read more
Fresh Store Adds Karhu Legends Capsule to Collection
Fresh Store have topped up their selection of Karhu’s running-inspired models, bringing in the Aria 95 from the Legends Collection and the Fusion 2.0 in a soft Dawn Blue and Basil colourway. Th...
Read more
Fresh Store Expands The New Balance Selection
Our friends over at Fresh Store have just expanded their selection of New Balance’s Made in UK range. The range now includes the 920UPG, 1500UPGand the 577UPG. The Made in UK family of shoes sits...
Read more
Fresh x Universal Works: Wool Fleece Cardigan
For AW21 Universal Works have partnered with long-standing friends and Italian stockist, Fresh Torino.Having stocked the brand in their store since 2016, Fresh Torino have worked alongside the Univ...
Read more
The Best Things Come in Threes – Astorflex x Fresh Store
Having been to a couple of shoe factories in my time, I can confirm it’s a genuinely fascinating process to observe. I’m all for pretending not to care about such things usually, playing down my ob...
Read more
ASTORFLEX Collabs with Torino’s Fresh Store
In the UK we’re dead proud of Clarks. It’s the final form of British shoemakers. I imagine the humble cobblers studiously measuring soles, stitching with dexterous attention and lovingly sniffi...
Read more
Man, I really sure do love Italy. A few short years ago the most Italian place I’d been was a restaurant in Stockport where coincidentally Oi Polloi shot their Superga range recently. Since then t...
Read more
Fresh Store and La Paz Pair Up
Fresh and La Paz have teamed up to create some exclusive product which celebrates the friendship between the Portugese brand and Turin’s finest. To mark this occasion, Fresh went for a wander ...
Read more
Serious Sebago for the Summer and Beyond
Founded shortly after the Second World War, Sebago is an American institution. Having had a large hand in popularising the penny loafer, Sebago quickly grew in prominence as the U.S male sought ...
Read more
Universal Works Summer Shirt Sale
We’ve got a soft spot for David Keyte’s Universal Works. Growing up in the industrial North in the 70’s, he was exposed to workwear consistently, but he also saw how everyone around him – living f...
Read more