Fresh News from Turin

Put a spring in your step with Fresh and Karhu
Jet Black, Asparagus Green and India Pink sound like an eccentric trio of superheroes. If that’s what they are, their super power would be the ability to wear really nice technical lifestyle train...
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C.P. Company x Clarks Originals Link for Heritage Infused Collab
C.P. Company’s collaborations always make sense. Hot off the press from Adidas Spezial and Patta, C.P. Company has grabbed Clarks Originals for a rework of a classic footwear silhouette, some uniq...
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Adidas G.S Return to channel the spirit of ’86
1986 was a strange old year. Maradona did his handball japes, Chernobyl went pear-shaped, and it was also the international year of peace, apparently. It was to this backdrop adidas released perha...
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Where does that leave the tennis apparel and footwear of yesteryear though? Bjorn Borg didn’t look amazing for nothing did he? The truth is, classics never go out of style, and when I say classics...
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Beams Plus does the maths and finds no equal
Founded more than 20 years ago, Beams Plus mines the rich heritage of Americana, sportswear, military and workwear influences to bring something classic yet contemporary to the party. Beams itself...
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It’s a natural progression, really. Having shuffled their way confidently to the top of the tree when it comes to reassuringly expensive socks, Japanese hosiery kings Anonymous Ism have applied the...
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Here we are, back again getting really excited about products at Italy’s premier mens outfitter – Fresh Store. This time the object of our desire is their range of Made in Japan Beams Plus gear, p...
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Italians really do it better – C.P. Company Dyshell Goggle Jacket
For most of us, the terrace catwalk high point of the year remains a possibility, at least for now. Boxing Day fixtures are traditionally the place where everyone who is anyone turns up in their b...
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When you think of the word ‘pack’ and Finland, especially at this time of year, it’d be natural to conjure up images of speedy sleds being pulled by a gaggle of enthusiastic huskies, i.e a pack of...
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North West is Best – Fresh Fleece from Manastash
We sit here in the North West of England, writing about a brand founded in the Pacific North West of the USA, being stocked by one of our favourite shops in the North West of Italy. If this doesn’t...
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